When I first encountered the concepts of Alpha/PUA/Dark Triad I pretty quickly (for me) noticed they had certain things in common: they were all narcissistic.
The accepted definition of an Alpha is an almost clinical definition of a narcissist; the Dark Triad is about narcissism, psychopathy and Machiavellianism, and PUAs have to be narcissistic to be PUAs.
None of these things are good things. In fantasy, sure, but in real life they are catastrophic. In fact, a narcissist is someone who is grandiose because he covers up his devalued self. Bluster covering up feelings of humiliation.
Men in general are devalued today by society. Society attempts to degrade and humiliate them. The inevitable reaction is to become grandiose. The corollary to that is to put women down. The Greeks called it Hubris (originally meaning to humiliate someone in public) followed by Nemesis (revenge, which is an attempt to replace shame with pride).
The ultimate purpose of all of these concepts is to replace shame with pride, that is, self-esteem.
The interesting thing, in real life, is that these people have no guilt and do what they want with no concern for what others think. Notice, though, that while they have no guilt and run roughshod over everyone, they can be easily be shamed and humiliated, which is why they go insane with rage when people mock, ridicule, and insult them. This is why the psychiatrist James Gilligan, who spent 35 years studying violent prisoners, said, "The most dangerous man is the one who thinks he is a wimp."
The upside, in the TV/fantasy world, is that they strut through life immune to criticism and what others think. In reality they are as insecure as hell, which they cover up with bluster and grandiosity.
Shame comes first in life, followed by guilt. This has been noticed by mythology, and confirmed by science
In the myth of the Garden of Eden, Adam and Eve are ashamed when they realize they are naked, but not guilty. Christianity added guilt. On top of that, when Adam and Eve feel shame, they blame their problems on others; Adam blames Eve and Eve blames the serpent, a symbol of hate, envy,and revenge (he wants to bring them down because they are the most favored of God).
When people feel shame and humiliation they blame their problems on other people. Then they put them down out of envy and hate - revenge.
This is why I have pointed out several times feminism is based on hate and envy. On feelings of shame and humiliation, which they blame on men. It's an attempt to replace shame with pride.
The concepts of Alpha, Dark Triad, etc. are a response to men feeling shame and humiliation by doing the same thing to women that women have done to them. That's why I I point out it's Hubris followed by Nemesis, but in reality it's a feedback loop, a cycle, a cybernetic system. It goes round and round.
Some men envy/admire what they think are Dark Triad Alphas and so memorize the concepts and try to imitate them, with little and sometimes no ability to analyze the concepts, see what they really are, and where they will inevitably lead.
What goes around, comes around. And around and around and around.
I oppose the concepts of Alpha, Beta, Gamma, Dark Triad, etc. because I see where they are going to lead. And it is not someplace good.