I also have a copy of Mein Kampf, which I was never able to finish except for the part on propaganda. Hitler was half-insane, half-genius, but he understood the power of words.
Advertising, propaganda, the news - all of it is an attempt to influence people by words.
Trump won because of words. "Make America great again." What did the other Republican candidates or Hillary Clinton offer? Nothing. Just insults like "Basket of deplorables." What moron wrote that for her? (When she said that I finally knew beyond all doubt she was going to lose.)
I have been intrigued by words my entire life. When I was about four I found a pencil and began scribbling on a piece of paper. I asked my father if any of them looked like words. He said one looked like "deer" (or maybe "dear). I was astonished. I remember that just as clear as can be.
I ended up as a newspaper reporter then editor, then left the field because most of my bosses (except one) were morons. Most newspaper stories are just filler around the ads. And selling ads is how newspaper make their money.
I much prefer this blog, which maybe nets me $150 a year. Which is fine with me. It keeps me in cigars (I had one woman tell me to stop blowing cigar smoke at the computer screen on Skype).
How people ended up being so influenced by words is beyond me. I know it has to do with telling stories, which is why I write so much about folk tales (misnamed "fairy tales" and myths.
People will always fall for stories, for good and bad.
We no longer have any common stories for this country. Instead we have at least two different cultures, and the the stories of those two different cultures determines how people vote (I guarantee you anyone who is a fan of "Law and Order" voted for Trump).
"Oprah"? Voted for Clinton.
I was 20 years old when the first Star Wars movie came out. It was a lot of fun but I was puzzled as to why it was such a huge hit. Then I found out it was based on the work of Joseph Campbell, the famous mythologist. Stories!
The United States (indeed the entire West) was founded on the stories of Christianity. It still has a powerful influence. The myths of the Greeks and Romans are pretty much gone. The influence of non-Christian stories (Judaism and Islam) has been a catastrophe for the West.
People always seek three things - meaning, importance and community. Anyone who can tap into those three things, by the power of words, can end up as President. Which is what Trump did. And until the Democrats can tap into those things they will always remain a coastal party appealing only to the stories of anti-American Third Worlders.